From idea to launch: my web development process explained

A clear breakdown of how I turn website ideas into fast, modern, custom-built apps.
From first call to final launch.

Kayleigh Page · 05 May 2025

Flat-style infographic showing the four stages of my freelance web development workflow; from first concept to final launch.

Launching a new website can feel overwhelming, whether you're starting from scratch or refreshing an old one. As a freelance web developer, I've refined a process that keeps things organized, efficient, and stress-free for my clients. Here's a breakdown of how I bring your ideas to life; from that first spark of inspiration to a fully deployed, high-performing website.

1. Discovery & Planning

Every great project starts with a conversation. In this initial phase, I get to know you, your brand, and your goals. We'll talk about your target audience, competitors, design preferences, and what success looks like for your site. This step ensures we're aligned on vision and expectations from the start.

Deliverables:

  • Project brief
  • Timeline & milestones
  • Tech stack recommendations

2. Wireframes & Mockups

Once we're aligned on goals, I sketch out the structure of your site or app. Wireframes allow us to agree on layout and content hierarchy before any code is written. Then I'll move into visual mockups that show how your site will look on different devices.

Deliverables:

  • Low-fidelity wireframes
  • High-fidelity design mockups
  • Responsive layout preview

3. Development

With designs approved, I start coding. I typically use modern, performant tools like Laravel, Next.js, Node.js and GraphQL for maximum flexibility and scalability. Throughout the build, I focus on writing clean, maintainable code and optimizing for performance, accessibility, and SEO.

Deliverables:

  • Responsive & inviting front-end
  • Robust & performant back-end
  • Forms, SEO, content management dashboard, ...

4. Testing & Feedback

Before going live, I rigorously test your site or app on multiple devices and browsers. I also invite you to review everything and provide feedback. This is a collaborative phase where we make refinements and ensure everything is exactly how you want it.

Deliverables:

  • Cross-browser/device testing
  • Client walkthrough & feedback

5. Launch & Support

Once you're happy with the final product, it's time to launch. I handle deployment to your (or my own) server, set up SSL, configure caching, and ensure everything is secure and running smoothly. I also offer post-launch support and maintenance options.

Deliverables:

  • Live website
  • SSL, caching, analytics setup
  • Optional maintenance plan

Let's build something great together

My goal is to make the development process as smooth and enjoyable as possible. Whether you're a business owner, content creator, or startup, I tailor every project to your unique needs.

If you have an idea and you're ready to bring it to life, get in touch with me! Let's create something exceptional together.